Monday, 31 August 2009

The View From the Shoe: Stephie Tan

I met Stephie Tan on twitter when I was doing one of my sporadic searches for people who were tweeting about Haruki Murakami, and became intrigued by her blogs. Not only does she have an incredible eye for fashion. She also does a mean line in writing about noodles. In her own words:

My name is Stephie and I wear many hats. I run an online shop, Stephie's Shop, which focuses on quality basics for your wardrobe and quirky vintage items to jazz it up a little.
I write on a couple of websites daily:
Stephie Says (http://www.stephiesays.com), which is a wonderland for me to share my inane thoughts on Singapore, where I live, as well as my travel anecdotes like my frequent shopping trips to Thailand, Vietnam and Japan.
Fashion Nation (http://fashionation.sg), which I started with a friend to record our adventures about shopping in Singapore.
Apart from all that, I write articles on a freelance basis on shopping, travelling and retail. I also have a weekly fashion column running on a huge Singapore telecommunications web portal.
Oh, and I tweet a lot here: @stephietan (http://www.twitter.com/stephietan)

Thank you so much for your time. So, Louboutin or Converse?

I'll go with Converse. I'm out daily to suss out the latest retail news in Singapore and abroad.
On top of that, I travel almost every month for work and I make sure to shop for gems to share with my readers on Stephie's Shop. So being comfortable is very important to me.

Why is there no one in the world who does it quite like you?

I think there are a lot of people out there who wants to do something they love, but they rank financial security much higher in their priority list.
For me, I threw caution to the winds and simply chased my desire to only spend time on what I love: writing and shopping.
I'm fortunate to be able to carve out a career in these aspects.

What do you really, really love about it?

I love that I have free reign in whatever that I do. This is something that I will not have if I were to work in a company.

A bit more time in the day, or a bit more money in the bank?

Definitely a bit more money in the bank. It helps that when I earn my money, every cent is earned from doing something that I am passionate about. Every dollar means more when you are happy while earning it.

Imagine you “make it”. You wake up, and imagine the day ahead. Tell us about breakfast.

I will have my breakfast at one of the local kopitiams in Singapore. This is basically a hawker-run stall with half-boiled eggs, toast and local coffee. I grew up with this and will not trade it for the world.
In a perfect world, after breakfast, I will continue to conquer the world by working on different projects, all to do with writing, fashion and the Internet.

What’s your Jimmy Choo? And what’s just cobblers?

I'm very particular about quality and comfort in a pair of shoes. I think you can find that in any label, luxury or high street, as long as you have an eye for detail.

Tell us about the last time a fan made you feel 100 feet tall.I don't have fans!


I'd say that the last time I felt really happy with my work was when I met Rei, a street style photographer whose work I love and whose personal style I adore. She reads my writing and now I can count her as a good friend.
This is what delights me about my work, that I can bridge physical distance and meet people I'd originially be able to only admire from afar.

Independent and poor, or under contract and rich?

I always believe that the harder you work, the luckier you get. So there's no need to choose between being independent or under a contract. If you love your work and you work hard, it will definitely pay off.


Do you remember that bit on Play Away where Brian Cant stood behind people and did the actions whilst they spoke? If you could choose anyone to stand behind you and do the actions to your sales pitch, who would it be and why?

I wouldn't choose anyone.
I think you need to be the best person to speak about your work. For example, there is a local designer in Singapore, her name is Jo Soh and she wears only items from her own label. That's a very loud action and statement to make about your work.
I think that's very important, to believe in your work. So I would choose myself to stand for my own work.

Frocks or socks?
Definitely frocks (: Being well dressed everyday make me so happy.

Saturday, 29 August 2009

Year Zero is here: So What?





Next Tuesday, the first three books from the Year Zero Writers collective will hit the world with a vengeance. The three of us writers are obviously excited - we finally get to see if anyone's interested in our books. The other 19 members of Year Zero Writers are pretty excited. If we do well, then they're next. And there are a few writers sitting on the periphery thinking about whether to join us or not (and a couple I'm desperately hoping to persuade to join in). They'll be watching with more than passing interest.


But does what we're doing actually matter to anyone else, and why? Well, we're not the first people to self-publish, and we're not the first people to have formed a collective, so I suppose you could say we join the miasma of projects deemed interesting if they poke their noses above the parapets but not until then.





So let me try and explain, in the course of a couple of hundred words, why you should care about whether we succeed or fail.



Writers



The simple reason why our success or failure matters to writers is this: you can learn from what we do right - and what we do wrong. We have set out a clear manifesto, and a clear set of conditions explaining what we are and are not. We are committed to trying a wide range of strategies to promote our work (we are a marketing collective, not a publishing collective). We set out with a clear expectation of what we would like to achieve.


And we intend to report back openly on what works, and what doesn't work. On September 1st, I will issue a projection for my own book, Songs from the Other Side of the Wall, and on the first of every month thereafter I will issue an interim report explaining what's happened over the preceding month, giving figures for sales and downloads, and providing a commentary and analysis.


Perhaps most important of all, if our works gain the commercial and critical success we believe they deserve, we may do something to break down the barriers that exist amongst the gatekeepers of the book world - the reviewers. And tehnext tmie they are approached with a self-published book, they might look before saying no. That matters to all writers, self-published or not (because if we can do it, we will raise the question in many writers' minds: why do we need a publisher?).



Readers



What we're doing matter to readers deeply for a number of reasons - and these are the real reasons we set up the collective.



1. We're new authors, writing quality literary fiction. These are books you will not find through mainstream publishers, because they are simply not a viable commercial proposition. I prposed one way the industry could make them viable last week. E-BOOK ONLY CONTRACTS FOR NEW WRITERS. Whether the industry adopts this model remains to be seen. As it stands, there is no room for books like ours, and no room for talent to be nurtured without pressure for sales. Books like ours would be lost without collectives like this.



2. We are NOT self-publishing because our books aren't good enough for the mainstream. We want our books to look and feel like something you would be proud to pick up in a bookstore. Well-designed, and free of the vast quantities of typos that dog many self-published books. We are self-publishing because that's the only way to get our books into print and into your hands. An agent told me, after reading Songs... that she loved the book, and would love to represent me, but it just wasn't enough of a "big splash" book for a new writer. We don't want to write "big splash" books. we want to write quality, gentle, beautiful, challenging, original books, and we believe readers want to have the option of reading them. If we succeed, then we will have proved to readers they don't have to go to Waterstone's or teh Booker longlist the next time they want a quality read.





3. We fundamentally believe in giving our work away in electronic format for free. We believe it makes business sense, because we will gain fans who will pay for our books. And we believe it gives readers the opportunity to read and decide without having to commit their money to somthing they have no idea about. We took the decision to produce an anthology of writing by 13 of our members, Brief Objects of Beauty and despair, which is, and always will be, free. I am releasing the whole of my novel for free. We've met a lot of resistance to the idea from people who say it devalues culture, and that free means rubbish, but we believe the chance to sample new writers' work for free is fundamental to giving readers choice.

The wider public

There's a bigger reason why our success or failure matters. I've blogged about culture and social exclusion before. Of course we're not going to change the world, and of course our success or failure won't see the perpetuation or the end of vast sectors of our population having their voices silenced by the culture industry. But every time something outside of the mainstream succeeds - in showing that it has a voice worthy of being heard; a product for whihc people are prepared to pay; means of getting the message out there that are not in themselves exclusive - the general assumption that culture is to be found only through recognised channels is undermined a little more. And it becomes a little easier for the next voices who come along to be heard.
So now it's up to you. We launch on Tuesday. I'll put my money where my mouth is with some predictions - and give you a little intro to each book. If you can't wait, you can buy them now:
Benny Platonov (£15.27)
Or if you want to read them over the bank holiday, you can download them in all e-book formats:

Wednesday, 26 August 2009

Chutzpah, cheekiness, and Chance

The secret to making it as an online writer.


I wasn't expecting to write something about, essentially, online journalism, and how to break into the field. It's something I know very little about. I've always thought of myself as a bit of a hack who just happens to have an axe to grind about the importance of culture. But a few things coincided and here I am. First, I've found myself writing some Indie music articles for The Indie Handbook. Second, I spent some time talking about how to get into journalism to a real bright star in the journalistic firmament, Stephie Tan, who writes some amazing pieces about the Singapore style scene. And third, I found myself taking part in a webchat about careers in online journalism run by The Guardian.



All of which made me realise I've actually come a lot further than I thought down the road, and am probably in a position to offer some observations. More anecdotes. Hopefully with a bit of instruction.



Chance

I've written a couple of posts about luck recently, here, and here. Chance, luck, happenstance - whatever you want to call it - is a strange thing. On the one hand by definition, there's nothing you can do to create it. On the other hand, you can do things to put yourself in the right place when chance strikes. You can put tags on your blog, for example. Several years ago, I did just that, writing a few columns about mental health and debt - it just so happened that someone from the Royal College of Psychiatrists was googling debt and mental health, and stumbled on my blog. We've been working together ever since. That he happened to be googling around at the time was chance. That I decided to write down some of my experiences and tag them wasn't.



Chutzpah

Everyone loves a bit of P T Barnum. We writers are terrible at it, and most of us would rather eat curdled guano than play the exhibitionist. And yes, there IS something terrible about blind self-promotion. REALLY terrible. It's like those schoolboys who are so desperate for a girlfriend their tongues hang out when their sisters friends come round.

On the other hand, everyone loves pizzazz. And not just in the arts. My wife pointed out this morning that Richard Wiseman's research has shown that the most important factor in getting a job at interview is your likability. Which doesn't mean being an exhibitionist (just because I'm a media tart who'll cross the road if there's a sniff of a camera - yes it WAS me on Athens local TV talking about the price of restaurant food when I'd been in the city half an hour - doesn't mean you have to be). It means comporting yourself a certain way. Having the online equivalent of your own unique style (like a handkerchief in the top pocket).


Most of all, it means being memorable (in a good way). It's something I find easier in real life (beard and bright braces plus hat tend to get me photographed regularly even at fairly outrageous festivals ("sure you can take my picture - oh, and do go read my book" *hands out a flyer*). Online it's partly about branding and avatars and special colour combos on your blog. But most of all it's about voice. It's about saying it the way only you can. Be you. Really you. Then turn up the amp!

Cheekiness

Thsi is what I really want to talk about, because more than anything it's what's got me the little success I've had. And I think it's the number one piece of advice I'd give anyone. Always be polite, always be helpful, and never be afraid to ask with a touch of self-deprecation and a cheeky grin on your face.

My motto is that it costs nothing to ask except a bit of embarrassment. And the more you do it, the less of THAT you feel. If you want to interview someone - ask. But do it right (in a way, this is part of the chutzpah above). "I don't suppose" is a great way to start a sentence - the reader can almost see you biting your lip coyly.

There's a very fine line between cheeky and arrogant. Both start from the same premise - behave as though you belong. But whereas arrogance has the attitude "of course you'll do it, because it's my God-given right. Don't you know who I am!" cheekiness has the attitude "wouldn't it be rather fun to do it? Eh? Don't you think?"

Cheekiness is the schoolkid who stands with you at the orchard fence and says "what say we go scrumping". Arrogance is the schoolkid who stand there and says "Come on, my parents own the place".

Just ask and if that doesn't work, just do

To conclude, the best way to get a break is to ask. When I was writing my first piece for The Indie Handbook, I wanted some basic info about my favourite band, The Boxer Rebellion. I e-mailed them for a press pack, and ended up with a half-hour interview. At work, people often ask me how come I seem to get on so many committees. Simple. I ask. If you do it right, it's amazing how rarely people will say no.

Oh, and the very best thing to ask? "Can I help?" You'd be amazed how many doors that one opens. Plus it's the most rewarding thing of all actually to do.

So if you want action points, I guess they'd be these:

1. keep your ear to the ground

2. make sure you put yourself in the places where things happen (leading blogs and forums in your field, for example)

3. look inside, find "your" voice (using twitter a lot, and letting yourself emerge, is a great way to do this), and turn up the volume

4. when an opportunity comes along, ask!

5. be courteous to everyone; be helpful to everyone; act like you belong; never be arrogant; don't take yourself too seriously.

Go on, see what you can do today if you ask nicely!

Monday, 24 August 2009

The View From the Shoe: Sarah E Melville

I didn't meet Sarah E Melville through twitter, but in the guise of @carlottafantino she is an active part of the twitter community. I actually met her as a writer, before discovering her talent for art. I liked her art so much I asked her to design the cover for my novel, Songs From the Other Side of the Wall, which you can see on the previous post.

So, what does Sarah do? (Sarah has asked em not to quote her verbatim because seh thinks what she says is too rambly. Personally, I like it, so it stays :-))


I am a writer of tragic, depressing, atmospheric literary novels set in the past or the post-apocalyptic future. Ninety percent of this work deals with the dark corners of human relationship, especially sexual relationships Also, I write weird stream-of-consciousness vignettes and poetry from the point of view of my alter ego, Paulie, a young man who is very much in love, but also very sad. His is the work in one of my current literary and artistic projects, Beautiful Things that happen to Ugly People.

I also make all kinds of art. I paint and draw and have an odd obsession with illuminated manuscripts and mediaeval and Byzantine art, as well as altered books. While portraiture is my favourite style of art, the art I actually do is quite different. Some of it's photo-realism, some of it I do with my left hand without any forethought, kind of like stream-of-consciousness painting, some of it's illustrations of things no one else knows about.

Mostly, though, I just draw naked people.

As a way to spread my love of vintage, I recently opened a vintage store on Etsy called Charlotte Fantino (another alter ego, though she makes films). I sell a little bit of my hand-embroidery there as well, though you're not likely to see much of it up at once as it takes hours upon hours to just embroider something, nevermind sewing it!

You can find me all over the place online,
www.s-melville.blogspot.com
www.smelville.deviantart.com
www.sarahemelville.daportfolio.com
www.charlottefantino.etsy.com
AND I have a new writing blog, which is going to be insanely great. I have a bunch of stuff already written for it and I'm psyched. It's called S Melville Writes.www.smelvillewrites.wordpress.com

So, without further ado:

Louboutin or Converse?

I'm taking this question literally, and my answer is Louboutin. I've never really been into the Converse. They're sexy on indie guys, but not me. For not liking them much I do have two pair, though one is for work and the man makes me wear his kind of shoes. I've not worn them in over a year, which is really great because that means I'm free from the machine, but also sad because that means I'm poor.

Why is there no one in the world that does it quite like you?

Well, that's easy. Because there's no one else like me. Trite, but true! There are so many strange influences that make all of my work what it is -- from my love of dead languages to stormtroopers, platform heels to the Tudor dynasty -- it all amalgamates into this very odd world that has notes and tints from everywhere. I think that's why it's so different, and so hard for me to explain.

What do you really, really love about it?

I love the freedom of having so many different outlets, and the freedom I give myself to be contradictory and go in opposite directions. For instance, my favourite art form is classic portraiture (think Gainsborough), and my goal is to someday be able to paint like that. But I'm not afraid to I let myself embrace whatever it is I feel like doing, whether it's making paintings and drawings with my left hand (my natural's my right) that look like they were drawn by monkeys, or spending my creative coins on historical embroidery.

If I stayed within the parameters set on me by any title -- painter or literary fiction writer or college student, even -- I'd do nothing but freeze up when these glittering impulses from outside the supported realm pop up. I wouldn't get anything done. For instance, I've been a prose writer and poetry hater all my life, but in this past month I've started seriously writing poetry. I could've held on to my disdain for poetry and self-imposed label of Fiction Writer, but why would I deny myself the experience of poetry? Do you know what I mean?

The most important thing, I find, and this goes beyond the creative world, is allowing yourself to be free and expressive in any way that strikes you.

Remember, you learn the rules only so you know how to best break them!

A bit more time in the day, or a bit more money in the bank?

Oh, I couldn't have any more time in the day. I don't work, and though I do go to college, it's a very laid-back sort of thing. I've had all 24 hours to myself, and I'm less productive than if I have other things going on. The lack of money is just a lack of means -- not in writing, of course, but certainly in art. I've not had certain essential supplies in months, which is why I haven't painted in so long.

Imagine you "make it". You wake up and imagine the day ahead. Tell us about breakfast.

I don't see too many things changing as a result of any sort of success. Yes, I will still eat breakfast and it will still probably be chocolate whipped yoghurt.

What's your Jimmy Choo? and what's just Cobblers?

Literally, my Jimmy Choos are Betsey Johnsons (sorry Jimmy, you're not my favourite flavour) and my cobblers are . . . goodness, what are the lowest of the low-end I own? How about those slippers I inherited from my little brother when he outgrew them? They're too small for me, but I don't care. They're comfortable and, well, I do what I want.

Metaphorically, Jimmy Choo would be Lady Chatterley's Lover; something absolutely adored and dreamt about. Cobblers would be? Well, I could go at this from a lot of angles: cheap, only used around the house, not anything worth looking at, the bottom o' the barrel . . . how about a dish sponge? Then again, if we are looking at cobblers from the 'often used' point of view, it would still be Lady Chatterley's Lover. It's the best piece of fiction ever written. Now there's a man who was free.

Tell us about the last time a fan made you feel 100 feet tall.

Hmm, my fan-base is a little sparse. But everything you do really makes me feel good. I think it was when you asked me to design a book cover for Songs -- that was the best thing that's happened to me so far, fan-wise, art-wise [ed: *blushes deeply*].

For my writing, it was a true highlight when someone started a thread praising my collection Husbands and Portraits of their Wives on a writing site that shall go unnamed. I've copied-pasted all the comments for when I'm down. It really made me feel grand for a few days.

Independent and poor, or under contract and rich?

Uhm, this is hard. I'm going to say . . . goodness, I don't know. Half of me wants to be rich and half of me wants to be free. I'm going to go with independent and poor.

Do you remember that bit on Play Away where Brian Cant stood behind people and did the actions whilst they spoke? If you could choose anyone to stand behind you and do the actions to your sales pitch, who would it be and why?

Okay, so I've thought about this one long and hard, and my choice is the Gorillaz (that's Damon Albarn and Jamie Hewlett &co.) Man, that would be nuts! I was totally obsessed with them in high school. I'd have Damon write a song about me or my art or whatever, and I'd get a small melodica part, all toot-toot-too!, and Passion Pictures would put together this insane music-video thing that'd be playing on a huge screen behind us, and it would be my work and Jamie Hewlett's work mashed together with zombies and thigh high stockings and Murdoc Niccals everywhere. And Damon would be singing in falsetto and then Daft Punk would smash in through the wall with an insane techno bridge, and -- shi-zam!Nuts, man! Read my freaking books!

Frocks or socks?

Frocks, no hesitation. "Thou shalt not eat the fruit of the sock tree"

Saturday, 22 August 2009

Bookbuzzr: a writer's essential tool






Dan Holloway
Author
Songs From the Other Side of the Wall
Read Now - http://bit.ly/YT12b




I'm not going to do a long "how to" with this, because that's been done (I wish I hadn't forgotten the link, but it was recommended by the lovely Danny Gillan). I will, though, tell you a little bit about this fantastic device.


The Bookbuzzr is, in essence, a small virtual copy of your book (you can see mine for Songs from the Other Side of the Wall above), that you can embed in your blog, your Facebook page, as your e-mail signature, all over the place in fact. You can use it wherever you'd normally use a picture of your cover. Furthermore, anyone else can do the same, simply by visiting your Bookbuzzr homepage and clicking share.


The widget allows people to turn the pages of your book (my only quibble is that in the quest for authenticity, they've used shading that can make some of the pages a bit tricky to read) and read it (you can choose exactly how many pages they can read - from only a few, to the whole book) without leaving your web page.


It's also a great way to store all kinds of information about your book - where it's available to buy, for example; and people can leave reviews and ratings.


The Bookbuzzr is the brainchild of Vikram Narayan, along with the website Freado, where readers can go and read all the books (or as much as you have allowed to be read) for which Bookbuzzrs have been created. what's so great about Bookbuzzr, Freado, and, indeed, Vikram, is that not only do they care about writers - they listen to writers. They respond swiftly to feedback - they will even try to make changes. They actually want to give writers a tool that works for them. And they've succeeded. Bookbuzzr is the best widget I've ever found on the web. And would go on my essential top 10 web toolkit for writers.


Talking of which, you can follow @bookbuzzr on another essential, twitter. And unlike many, they will gladly @ reply you. They represent, in fact, everythng that's positive about writing on the web. 10/10

Thursday, 20 August 2009

You Make You Own Luck. If You Want it Badly Enough You'll Succeed...

...and other posionous lies the books will tell you

As an author, I'm always looking for tips on how to "make it". Writing's no different from most walks of life like that. And in writing as in regular life, these are two things I come across all the time. Almost as much as I hear it on sports commentary ("she won because she wanted it more").

Of course it's baloney. I won't say why here, because I've promised that post to How Publishing Really Works' Bad Science series (suffice to say it's to do with a basic misunderstanding of causation and correlation).

What I want to say here is something more serious. This kind of motivational mumbo-jumbo is plain dangerous. It ruins lives, and if I hear or read you pddling it, I WILL call you out on it.

OK, so why? Surely we all need a good kick up the backside. We all need to be inspired! Well, yessirree of course we do. When I read about Einstein beavering away in his patent office on relativity, Catherine O'Flynn sitting typing away in the shopping mall and coming up with What Was Lost, I get inspired, and I think, well yes, there's hope for me yet.

There is nothing - repeat, nothing - so inspiring as a role-model. Someone like us. A nobody who shares our uncertainties and our frailties, and overcomes them to triumph. They can push us to persevere just that little bit longer, to work just that little bit harder.

But suppose we don't make it after all the work and the perseverance. What happened? Why did we fail? Well, the answer's simple if you believe the self-helpers. If those who want it enough succeed, then if we don't succeed it's because we didn't want it. If you make your own luck, then if you get unlucky it's your fault.

Nice, eh?

I'm sure it's all well-meaning. "Yeah, but I didn't mean it like that," is an answer I often get from the well-meaners when I pick them up. But if you don't mean the sucky flipsdide, then the fluffy upside's worth precisely zero.

One of the hardest lessons we can ever learn, is the importance of drawing a line and saying "I will NEVER succeed at this." I'm never going to beat Usain Bolt in a sprint. No matter how hard I try and how much I want it. My legs are just too short. And it's the same with writing. Millions of people want to be writers. but not everyone has got what it takes to make it. Ever. Whcih doesn't mean they should stop writing - just like my inability to outbolt Bolt doesn't mean I should stop jogging. It DOES mean it's just plain cruel for friends, family, and so-called help books to carry on telling them "of course you'll make it, just try a little bit harder". So they try and they try and devote their whole life to it and one day they wake up and they're 80 and disappointed, and they realise that actually if they'd tried to make it as a cross-stitcher instead they might have done it. Only they were too busy being encouraged to flog a dead horse.

So now it's my turn to play guru. Before you decide you want to make it as a writer, do the following:

1. Decide what you mean by "make it"
2. Give yourself a timeframe in which to achieve this. Make it realistic. It WILL take time. If you want to have something published it may take a year or so of hard work; if you want to give up your day job it's more likely to take 5-10.
3. Set milestones for yourself so you can see if you're on track.
4. Get going, and be a human sponge (more on this next week)

So what do you do if you're not meeting those milestones? Well, it might be that you're not working hard enough - of course it might - but when you set the milestones you should work out how much time you realistically have and set them accordingly. Nonetheless, experience might mean you have to tinker. Carry on, workl hard, and find you're still struggling? OK, maybe the answer is you're not doing it smart enough. Maybe you've got a great blog but no one's reading it. Or you're writing amazing books on a subject no one wants to read about. Experiment, change your approach, try and be smarter.

Get to the end of your 5 years of hard, smart work, and still nothing? You know what? Keep writing, keep loving your writing, but DRAW THE LINE and see if there isn't something else you CAN make a go of.

Put it like this. If you saw someone who's five foot nothing slogging themselves to death in the park for 6 hours every day; pushing themselves to tears every time you see them; and someone standing there telling them to damn well try harder, what would you do? Ball them out or call the police? So why, when roomfuls of struggling writers undergo the same treatment, resulting in the same tears, is it called self-help?

Monday, 17 August 2009

The View From the Shoe: Hatastic






















Hatastic make the most incredible hats and fascinators from everyday objects. You can find them at:




http://www.hatastic.folksy.com/


http://twitter.com/hatastic


You can WIN the Eclipse Fascinator made exclusively for Eclipse Magazine! http://www.eclipsemagazine.co.uk/magazine/grabaglorioushatforgoodwood.html

So without further ado:

Thank you so much for your time. So, Louboutin or Converse?

Why it’s a pleasure to be asked! I would say converse. My head would love to say Louboutin, but in actual fact, I feel much more comfy in my sneakers – its all the walking backwards and forwards to choose a sequin, fabric or bead…

What do you do?

I make hats / fascinators and other hair accessories.

Why is there no one in the world who does it quite like you?

I use whatever I find in secondhand shops, junk shops, remnant bins or in my attic! Every piece is unique because if I run out of a particular type of bead or sequin, I can’t get it anymore – I have to be inventive with what I have to hand.

What do you really, really love about it?

The fact that when I am making stock or even when I have a bespoke commission, I still have full reign to do what I think looks really goddamned gorgeous! It’s really hard to let go of my pieces sometimes…

A bit more time in the day, or a bit more money in the bank?

A bit of both would be fab!

Imagine you “make it”. You wake up, and imagine the day ahead. Tell us about breakfast.

Oooo…it would have to be homemade coffee from the cafetiere and Crunchy Nut Cornflakes – love em!

What’s your Jimmy Choo? And what’s just cobblers?

My Jimmy Choo HAS to be a find of gorgeous, luscious silk! Cobblers? Discovering it’s polyester.
Tell us about the last time a fan made you feel 100 feet tall.
All my gorgeous clients are so thankful when I have made their bespoke piece, or they have received their ‘made to wear’ in my shop. I always get an email from them to say they have received the piece (which is always a relief thanks to the relenting postal strikes we are having). But they always say such kind things in their emails too. One girl recently said, ‘I received my fascinator today….am delighted with it, I really am. You have done a wonderful job. I will tell everyone where I got it and hope you get some more work from it! I will be bringing my business back to you again (hopefully I will get a few wedding invites!)’
Isn’t that sweet?

Independent and poor, or under contract and rich?

Currently Hatastic! Is independent and currently my husband and I are poor in finances, but that was the reason for the kick start to the business. I have a day job, but my husbands’ freelance work fell into nothingness for approx 5 months, and it wasn’t fun having to use up all my savings on his two hefty tax bills. This climate that the UK has been forced into, has really affected us all. It seemed a ‘no brainer’ to start my own business incase something happened to my 9 to 5! So we are slowly but surely getting back on track, but it’s taking its time…however, I am not sure why it took me so long to start Hatastic! All my friends and family have passed on my details to their friends, and I have had such excellent feedback – it’s so exciting to think of the future as being Hatastic! rather than the latter.

Do you remember that bit on Play Away where Brian Cant stood behind people and did the actions whilst they spoke? If you could choose anyone to stand behind you and do the actions to your sales pitch, who would it be and why?

Oh I’d defo have Will Ferrell – he’d make me sound entertaining and zany when I thought I was…but actually wasn’t.



Frocks or socks?

FROCKS!!!! I am desperately choosing my nexy one now for a VIP wedding reception in Home House…what is a girl to do?!