Now available for Kindle in the UK for £1.88 and in the US for $2.99 as well as in all other Amazon territories
The perfect Christmas present for anyone whose New Year's resolution is to self-publish in 2014. Or even to start writing something they want to self-publish in 2015.
So it's here! After more than four years in the making, this is my contribution to the how-to-self-publish canon, filling a gap where a book is both needed and allows me to bring together the various pieces of my own particualr take on this fabulous, mad, messy new world we find ourselves in the midst of.
This is a book about how to find out what really matters to you in your writing, and then to achieve it, steering the treacherous path of helpful advice, books, blogs, and setbacks that are as able to send you steaming in the opposite direction as speeding to your goal. I've drawn on my years of experience and the many mistakes I've made, allowing myself to get carried away and as a result carried wildly off course, only to wonder why I seem to be "succeeding" but feel, deep down, anything but a success.
What I want most from this book is for it to give you the confidence to be who you are. Each writer is unique, and their writing means something different to each of them, so any rigid "do this, do that" guide has to be taken with bioblical portions of salt, which is why this is not a book that seeks to tell you what to do, but rather a book that helpd you to listen to the most important voice of all: your own, and to use that voice, so often drowned out on the journey, as the steady compass by which to steer you course through a long, rewarding life of writing that is a success in the only terms that matter: yours.
This list of chapter titles will give you a flavour of the book.
1. The Pressure to “Succeed”
2. Why Do You Write?
3. Is Self-publishing Right for You?
4. Never be afraid to be you
5. Dealing With Self-Doubt
6. Dealing With Self-Belief
7. Handling Praise
8. Producing Your Book: Picking the Right Partners
9. Building a community
10. The Whites of Their Eyes: Giving Great Readings
11. The Long Haul


That said, the conclusions seem sound, if somewhat obvious - romance sells best, you sell more when you use an editor and cover designer. As how-to goes, though, authors would probably be better served by the 99 cents for Locke's book. What we really need for a definitive "secrets of success" guide is a survey that goes right into the detail of metadata, for example. At one of the events at London Book Fair, an Amazon representative said the single best piece of advice he'd give an author trying to make sales on Amazon was get their metadata right. It would be great to take some cross sections within genres and see some segmented data based on review stats, metadata, price, inclusion in charts, promotional sites used (one thing authors desperately need research on is just how effective in the long run paid-for promotions on sites like Kindle Nation Daily are, with control groups and longitudinal data over several years cross-compared with the dates of other major promotions such as Amazon newsletters and sales containing books in the same genre so authors can see the effect of timing their promotion).
One thing that sounds very familiar from listening to self-publishing debates but seems to me to be utterly contentless:
What is that supposed to mean? That they hoped in a self-publishing world everyone would sell exactly the same amount of books? (never going to happen) That they hoped everyone would appear in the same marketplace? (they do) That they hoped sales would be less affected by variables reflective of a profesisonal attitude like getting in a cover designer and editor? (maybe they hoped it but I'm sure readers didn't) That they hoped sales would be more bunched with less outlier-skewing? (they are but the survey is too small and self-selecting to reflect that)
This report is interesting and I would advise athors to read the coverage with interest. Worth £3.30? Maybe, but only if you go in with eyes wide open about what you can and can't expect to get out of it.
And a note of scepticism - many of the questions I want to ask, even ones I've raised here, would no doubt be answered by thereport's authors with the line if you buy the report, you'll find out" - and that most definitely is not the mark of research done for the sake of information.