Monday, 30 May 2011

30 Day Song Challenge

I love music stuff and clog up this blog with way too much of it I know, but I've recently enjoyed taking part in the 30 Day Song Challenge on Facebook and twitter so here is another music post - the ultimate musical autobiography as it were.

Day 01 – Your favorite song – Portishead: Machine Gun

Day 02 – Your least favorite song - Noah & Whale: 5 Years' Time

Day 03 – A song that makes you happy – The Libertines: Don’t Look Back into the Sun

Day 04 – A song that makes you sad – Red Hot Chili Peppers: Scar Tissue

Day 05 – A song that reminds you of someone – Wham: Wake Me Up Before You Go Go

Day 06 – A song that reminds of you of somewhere – Dido: Thank You

Day 07 – A song that reminds you of a certain event – Blur: Beetlebum

Day 08 – A song that you know all the words to – Nine Inch Nails: Hurt

Day 09 – A song that you can dance to – The Smiths: How Soon is Now

Day 10 – A song that makes you fall asleep (in a good way) – Suede: Everything Must Flow

Day 11 – A song from your favorite band – The Kills: No Wow

Day 12 – A song from a band you hate – Foals: Cassius

Day 13 – A song that is a guilty pleasure – Spandau Ballet: Through the Barricades

Day 14 – A song that no one would expect you to love – Andreas Johnsson Glorious

Day 15 – A song that describes you - Nirvana: Dumb

Day 16 – A song that you used to love but now hate – Chris De Burgh: Lady in Red

Day 17 – A song that you hear often on the radio - The XX: Intro

Day 18 – A song that you wish you heard on the radio – Jessie Grace: Science Tree

Day 19 – A song from your favorite album – The XX: Blood Red Moon

Day 20 – A song that you listen to when you’re angry – Skunk Anansie: Brazen

Day 21 – A song that you listen to when you’re happy – The Dead Weather: The Difference Between us

Day 22 – A song that you listen to when you’re sad - Melanie Pain: Bruises

Day 23 – A song that you want to play at your wedding - Boellmann: Suite Gothique


Day 24 – A song that you want to play at your funeral – Marilyn Manson: Sweet Dreams

Day 25 – A song that makes you laugh – Monty Python: Eric the Half a Bee

Day 26 – A song that you can play on an instrument – John Cage: 4:33

Day 27 – A song that you wish you could play - The Dead Weather: The Difference Between Us

Day 28 – A song that makes you feel guilty - The Cars: Drive

Day 29 – A song from your childhood – Lena Lovich: Lucky Number

Day 30 – Your favorite song at this time last year – The Velvet Underground: Venus in Furs

Tuesday, 17 May 2011

Rediscovering Archaic Words (freemium)

This is a post over here. Please feel free to discuss in either place :)

Looking for free-to-paid and free-to-volume interfaces is a reactive and restrictive strategy. You are limiting yourself to what has worked and what has been shown to work and closing yourself off to things that might turn out to work very well. If you believe in free, look for ways to be free, and see where they lead. Be proactive. Following established models is great. And I wouldn’t advocate making exceptions your primary strategy. But don’t be closed, be open. There are lots of ways to be free. If you think free works, seek them out. Make your proposition not “My books free, how can I tell people and how can I monetize it?” but “How can I give my work away?”

20 months ago I wrote a piece for the fabulous Guy Gonzalez about the freemium debate in the writing world. Freemium was a buzzword in the wake of the publication of Chris Anderson's Free. He and Malcolm Gladwell were at each other's throats. Smashwords was new. Kindle was barely taking its first steps. Everyone wanted to know how FREE would change publishing forever (trawl the early posts of my old blog!).

Now, you rarely hear people talking about Chris Anderson (not even The Long Tail - see my previous post on The Large Middle). Or Kevin Kelly, whose 1000 True Fans is still the single most important article for any would-be self-publisher.

[caption id="attachment_326" align="aligncenter" width="201" caption="download my bestselling The Company of Fellows. It's just 70p"][/caption]

There's a good reason for that. We have genuine success models. We have Amanda Hocking and John Locke (we also have the same white elephants we always had - the likes of Konrath and Leather: as established figures, they as irrelevant as Radiohead and Nine Inch Nails). They made their name through Kindle. Not Smashwords. Not even really Scribd. They made their way, in other words, not by being free but by being cheap. AND they made their way not by building a following of 1000 fans each willing to pay a lot, but by selling lots of very cheap books to a gazillion people.

So, are Kelly and Anderson irrelevant now? Does free have a role in a writer's plans?

[caption id="attachment_325" align="aligncenter" width="144" caption="Download my adult full-length poem SKIN BOOK. It's FREE"][/caption]

I want to make some points. Debate can follow later, along with rabble-rousing (I feel the need to get more opinionated again. Endless diplomacy sits ill!), so for now just a few points:

  • freemium is essentially about this question: how do you monetise free? In Predictably Irrational, Dan Ariely makes a strong case that there is a qualitative psychological difference between free and cheap. I'm not overly interested in how readers *value* books in a moral sense (that's a red herring that's used to beat people with the guilty stick), but it does mean that monetising free may be considerably harder than monetising cheap - Amanda Hocking's $0.99 intro to a $2.99 range is savvier than using free in the hope of gaining paid.

  • If freemium is going to work, I think we need to look at both high volume and high price for the ultimate paid product. If there is a qualitative jump between $0 and $0.01 then if there is a place for free, it might as well be for introducing people to a $9.99 product or a $99 one as a $0.99 one. Whilst using low pricing will not work as an introduction to much higher multiples.

  • At the moment most indie writers who make it are doing so through Kindle. They don't get to offer their books free on Kindle - at least, they can't wake up and say "today my book will be free" as they can on Smashwords. This may be skewing our view of the value of free. Publishers haven't had much luck taking on indies with marketing dollars. They are beginning to leverage free on Kindle. That's a space really worth watching.

  • People may not read free books, but that may be irrelevant. What free can do is use volume downloads to inject a book into a distributor's search and recommendation algorithms. When they begin to charge that can be worth as much as word of mouth from the free downloaders. It ensures a minimum mass of paid readers who can then seed word of mouth recommendation if the book is up to scratch.

  • Free is not just about freemium. For some writers (with my performance pieces and some of my other work, me included) being paid is not only not the ultimate goal, it's not any goal. The goal is bringing your work to an audience who otherwise wouldn't have access. Free may not be sufficient to do that. It may still be the best policy to work free as though you were going to monetize - and then not go the final step. So, advertising on the Kindle forums and Kindleboards as well as publishing to Smashwords, targeting Nook, where you can choose to make your work free

  • loyal fans remain the key to long-term security. If you use freemium or if you use cheamium, the aim is not to sell lots of copies of this one book, it's to sell enough in the long term to make a living. My inkling is there's an algorithm linking fanbase to price and longevity (people who are fans of your work at x price will be y in number and will remain loyal for z years). Finding this balance will vary genre to genre, and is our quest for the philosopher's stone.

  • Think of free as the first step to more than monetisation or volume. I'm going to bold the next bit because I have a feeling it's key. Looking for free-to-paid and free-to-volume interfaces is a reactive and restrictive strategy. You are limiting yourself to what has worked and what has been shown to work and closing yourself off to things that might turn out to work very well. If you believe in free, look for ways to be free, and see where they lead. Be proactive. Following established models is great. And I wouldn't advocate making exceptions your primary strategy. But don't be closed, be open. There are lots of ways to be free. If you think free works, seek them out. Make your proposition not "My books free, how can I tell people and how can I monetize it?" but "How can I give my work away?"

    [caption id="attachment_327" align="aligncenter" width="300" caption="If you like my books you'll love this novel. It's just £2.14"][/caption]




At the time of writing my book The Company of Fellows is #125 overall paid for Kindle UK at 70p There is a lot of my work available for free on the web. Try Year Zero Writers and its Dan Holloway tag for almost all my shorts and poems for free.

Tuesday, 26 April 2011

The Large Middle

I've been writing a lot for other blogs the last few weeks, so I thought it might be an idea in these cases to act as a sort of aggregation site so people can have a read, but can do so on the actual site, and with any luck discover some amazing new sites as a result.

First off, I wrote a piece called "The Large Middle" for Words With Jam, a fantastic writers' magazine for which I write a column on social media and live reading. The piece argues that the real winners in the epublishing revolution are midlst authors.

Here's a sample:

"There are two reasons why literary midlisters were Kindle pioneers – they have a natural inclination to the new, and they of all groups they had the strongest disaffection with the old industry. So they were the first to head for the new frontier...
READ THE FULL ARTICLE HERE

Read Words With Jam Magazine here

Wednesday, 6 April 2011

Stories for Japan update


There are still a few days to submit to the fabulous anthology so get writing!!


I wanted to update progress after 1 month of The Man Who Painted Agnieszka's Shoes being on sale, with all royalties going to the Tsunami Relief Fund. Click the links to buy



Paperbacks: £5.99 1 with £1.90 royalty

Smashwords: $2.99 4 copies giving $5.68

Amazon UK: 13 copies giving £6.07 (10 before and 3 after the price went from 71p to £2.14)

Amazon US: 4 copies giving $1.40
Which gives £7.97 + $7.08 Not a fortune, but the first month of what I hope will be many, and there are no reviews yet - I *hope* people will love the book enough to start reviewing it. And I am utterly delighted to announce asigned copy and the cover art sold for £50 for the authors For Japan auction

Thursday, 24 March 2011

Thrilling News

So some of you already know what, for an underground urban author, has to count as a dirty dark secret. I also write thrillers.

The Company of Fellows is the first in a series. I've set up a website for them that has puzzles, an alternative guide to Oxford, links to the ebooks and paperback, and all sorts about the lifestyle portrayed in the books (loads of stationery, food & wine :)). Oh, and you can buy it for UK Kindle here.
So here's the pitch
Imagine the Hannibal Lecter novels set in Oxford University. The Company of Fellows is a dark psychological thriller set in the heart of England's oldest university.

Tommy West. Brilliant academic, until a breakdown 12 years ago. He has reinvented himself as a successful interior designer. His new life is comfortable, in every way, and safe. But life without the intellectual challenge is slowly suffocating him.

Charles Shaw. Outspoken professor of theology. Sensualist. Unpopular with all his colleagues. Loathed by his ex-wife. And, as of five minutes ago, dead.

As a student, Shaw was Tommy’s mentor. Now Tommy must draw on the professor for inspiration one more time in order to find his killer. But all he has to go on are a handful of papers for the controversial research the professor was working on when he died. And the Professor’s 18 year-old daughter Becky, for whom Tommy is the last hope to get some closure on the troubled relationship with her father.

The police are convinced the Professor’s death was a suicide, which should make Tommy's hunt easier. Only in this case, the police means his ex, Emily Harris, and her sultry sergeant Rosie Lu.

It is soon clear that the truth about the Professor's death lies buried in the past: somewhere between the night his daughter was born - and her twin sister stillborn - and the day Tommy broke down. But for Tommy the past is a dangerous place, a long way from the safety he has so carefully built for himself. Can he find the answers before time, and his sanity, run out.
And here's the STORY
I put the book up for sale on Kindle on February 25th. So it's now been on sale for a month (almost). Which means it's worth looking at some figures. Because they say a lot about Kindle. The book is $0.99/£0.70, the same price as Songs from the Other Side of the Wall, my literary book. Songs went on sale in May 2010. It's now had 6 five star reviews on Kindle, it's had 11 ratings on Goodreads, a whole host of great reviews from places as widely read as Farm Lane Books and Pank, and been featured on leading ebook sites. It has sold a total of 20 copies for Kindle US and 89 copies for Kindle UK in that 9 month period, a total of 109. Highest ranking about 1,040 on Kindle UK
I have done little promotion for The Company of fellows other than hang out briefly at the forums on Kindle, and tweet a little (the website is brand new). I've had 2 Amazon reviews (both 5 star which is great), got my first Goodreads review yesterday (5 star as well which is super), and have had no reviews outside of that. And my figures:
35 sales for US Kindle
243 sales for UK Kindle, 25 for each of the last 2 days
highest ranking 210
Go figure. I think that says a lot about how little Kindle differs from regular publishing in terms of genre v literary fiction's market.
I will be continuing to write both forms, and am rather enjoying working on the next in the Oxford Thrillers series. I hope that one may one day subsidise the other.
278

Thursday, 17 March 2011

Authors for Japan

There have been some incredible reactions from the creative community to disasters in recent years, and the unfolding tragedy in Japan has been no exception. I want to give a particular mention to two fantastic projects.


First is Authors For Japan, brainchild of Keris Stainton. This an incredible collaboration featuring 175 donations and counting from authors, publishers, agents and editors all up for auction (closing Sunday) - please look around - there are some stunning things up for grabs from signed editions to having a character named after you in a bestseller to mentoring from professional agents. And you can even bid for something of mine HERE. I'm offering a signed copy of The Man Who Painted Agnieszka's Shoes, the original cover art, hand drawn, AND an eight cuts gallery free entry for life pass.


Second, put together by the wonderful Frankie Sachs and Sessha Batto, is the New Sun Rising Stories for Japan anthology, which is looking for submissions until April 11th - if you write, please consider submitting something.




A lot of wonderful people are giving royalties. I am always nervous about doing that. I would hate anyone to think I was doing it for publicity, or for long-term personal gain. But in this instance, there IS something I can do. The MAn Who Painted Agnieszka's Shoes came to life in the open forum of a Facebook group, so the idea of charging for it at all makes me rather nervous - but giving royalties to charity (the British Red Cross Tsunami Relief Fund) feels appropriate. Add to that the setting of one of the threads in Japan, and the fact that the whole thing is influenced heavily by manga, and the works of both Harui and Ryu Murakami, and it feels like the perfect book to use. So, I have raised the price to $2.99 (meaning each sale will gain the fund about $2), and will be donating all royalties for a year (and probably in perpetuity) from sales of the book and paperback.