The Taleist today published the results of its survey into self-published authors' earnings and their habits. They asked 1007 authors 61 questions, which mkes it undoubtedly an important event. The headline figure is that self-published authors earn $10,000 a year from their books on average (£6375) whilst half earn under $500. The media is already buzzing with the seeming negativity of this - though in reality it's hardly quantum leaps off the mark of the Society of Authors figures for published authors (£16k mean £4k median).
There are some fairly bland observations - people who write romance earn most by genre, people who write literary fiction don't earn much, you do better if you hire an editor, but the report will no doubt go viral, and for me that is worrying because - whilst it can hardly but wear its unscientific colours on its sleeve, it seems to me much more a "how to" guide than a state of play survey, and that means authors are going to jump on it and maybe overlook many of its gaping holes - by not being exhaustive and rigorous, it's impossible to use the information in this report as a definitive how-to, because it fails to analyze what may be other central contributing factors to the bestsellers' success (in addition, that is, to, DUH, how good the book is as a representative of its type, which I've not seen mentioned in anny of teh coverage so far!!!!)